What is Fashion Photography

This type of photography an enchanting choice of photography, to say the least, evokes the very best of artists, magic and harmony, all in one. It is a genre which photography has devoted itself to displaying both fashion items and clothing. This is usually done to display, market and promote a brand. It is mostly used for fashion magazines and also, advertisements. Some of the most famous magazines, who make the most of fashion photography, are Vogue, Elle, Marie Claire, Harper’s Bazaar and Vanity Fair. Any other fashion magazine with a good reputation and great attention to detail, are also utilized for fashion photography.

Over the decades, starting out at about the late 1800’s, fashion photography has developed its own unique aesthetic. By using photography, the clothes and image are both enhanced by the presence of its location.

Tips on Fashion Photography

  • The number one thing fashion photography should always encompass is an essence that exudes photography. As a photographer, you should be able to direct the models in a sense of confidence and being sure of themselves. The number one flaw that one can pick up from a photo is a sense of stress, anxiety and lack of confidence.
  • When shooting fashion, it’s all about the beauty and clothes. It is thus necessary for the photographer to put all the elements together that would make the perfect, intriguing photo. Make-up and hairstyling are some of the main necessities for a fashion shoot. It is often less needed in other types of photography, but since fashion is all about looking good and selling the product or brand, it is crucial for the model to look the utmost best. Make-up and hairstyling also play a very big role in the type of atmosphere or image you’d like to capture. Focusing on natural makeup will make your photo look more subtle and effortless, but focusing on darker make-up and bigger hair, will add to a more dramatic and bold photo.
  • Master the posing and be sure to know what you want before starting the shoot. It often helps to look at examples of something similar to what you want to achieve with your shoot. Try and emulate that. By using pieces that are broken down or some that have an angular body shape, will help you stay on track with what is current, fashionable and working.
  • Don’t know where to shoot? Choose a studio. A studio is a great choice if you want to be able to focus more on lighting and add emphasis to it. This also allows you to shoot at any given time of day without having to worry about the lighting

Fashion photography can be a wonderful job. Just imagine seeing your perfected art in some of the biggest fashion magazines in the world. The fashion industry is your oyster and creativity your key.